It’s really funny some people don’t understand why they had lost their Google PR. Here’s one amusing post in Smorty’s forums blaming Google for the loss of income. Some people put the blame on the presence of the Entrecard widget. Others tell that it’s because of PayPerPost and even SocialSpark widgets (which already uses “nofollow” tag). There are even a number of people who believe that only the ones doing PPP reviews suffer PR loss, but not for those people who do paid reviews on other similar review sites like Sponsored Reviews.

I have already observed an confirmed that the Entrecard widget, PPP and SocialSpark widgets don’t all contribute to the loss of PR. Visit my freelance blog and see that for yourself – my PR is still healthy.

The Reason Why

Have you ever wondered why these advertisers are willing to pay several dollars for a few hundred words of what you need to say? All the paid reviews with the strict “don’t use ‘nofollow’ within the post” is for their SEO efforts. These advertisers need backlinks from various blogs to raise their own search engine ranks and they do that by paying willing bloggers to write about their posts. So sponsored posts are not merely paid advertising on one’s blog but it is used to boost the search engine rankings of the link. Those links PR advertisers website end up ranking well in Google.

You should not be shouting “Google is to blame” when suddenly lost your website rank PR because you had already started accepting paid reviews.